Clip Tips

Install it on your own web site: This is our number 1 tip! Our research has shown that people are much more likely to buy from you having seen you first. Either have a link directly through to your clip within BU or have the video itself installed into your site. This is very easy for your webmaster to do and not an expensive process.
Direct people to it to meet you ‘virtually’: Direct people who are considering your services but have not met you to your clip. Distance is no longer a problem when doing business but time is still an issue for everyone and commitments can make finding a suitable date to meet a headache. Allow people to meet you virtually by directing them to your clip. They’ll have a much clearer idea of who you are and what you’re about. They’ll also be more inclined to do business with you without the need to meet you, saving everyone time and money!
Go green: Petrol prices are soaring and road taxing is set to come in, meaning that travelling by car is going to become one of the most expensive ways to do business. Cut down carbon emissions, save time in traffic jams and save your sanity from falling or blood pressure from rising by using video clips to introduce yourself to clients instead of meeting.
Add it as another dimension to your quotes: Send it on a disk (or copy the web address of your clip within BU) and send it to a client with your proposal/quote. This kind of introduction and marketing is still up and coming and you’ll be considered ahead of the game.
Tenders: Tendering for contracts is a time consuming and nail-biting time. You want to get the package right, be on target financially and come across as sincere and trustworthy. What better way to do the latter than to send them your clip with your pack, then they’ll have a head start on understanding you and your personality instantly. They’ll see that you’re trustworthy and get a feel for how you work very quickly.
Give potential clients trust in your company: By putting yourself out there and being seen as the face of the business, you’re being seen as someone who is prepared to take responsibility. This in turn lets potential customers know that they can trust you and you’re likely to do what you say you will.
Forget brochures, save trees & slash your printing costs: Another way to go green. Here at BU, we believe that you are your own brochure. No one can sell your business like you, no one understands it like you, so make sure everyone gets your message, consistently, loud and clear, every time, leaving you in the office working on other projects. Unlike printing matter, once you’ve filmed your clip, it’s there for use over and over again.
Still attached to printed brochures?: If you’re still attached to your brochures and business cards, why not print the web address of your clip, then, even if they pick a card up in a venue, they’ll still get to meet you.