Q&As

 

I'm camera shy, I don't think I'd be good enough?

Trust us when we say you're not the only one who feels that way! However, we go out of our way to work with videographers highly skilled in making even the shyest people relax into filming. In our experience, the shyer the person, the better the clip and in fact, the more genuine the finished product!

I'm not photogenic, will I put people off?

Not at all, this isn't about winning business model of the year (well not in the looks department anyway) this is about coming across as genuine, showing your enthusiasm about your product and company and being a real face, someone to communicate with. Gone are the days when faceless organisations get the business, people want to see real people, it's as simple as that.

I'm selling a product so why would a film clip of me be relevant?

Although your customers may be buying a product, to still be able to see the person behind the company will give prospective buyers invaluable information about your company. Do you look honest? Will you deliver on time? If there is a problem, do you look approachable? If the answer to those questions is yes, they'll assume your staff and products are also reliable. If your product is portable, you could even have it with you in your clip to demonstrate how it works or what it looks like. Whatever the product, people are most likely to buy it from someone they like, so the more you're seen, the more your product is seen too.

How do I write my script?

We can help you. BU has within its team professional script writers, copy writers, published authors and professional speakers. Depending on the membership level you choose we can give as much or as little input as you need to make sure you feel completely happy with your delivery.

My web site isn't as I would like it, should I wait before I film my clip?

Web sites come and go and we've never met anyone who's completely happy with their web site, which is all the more reason to put your point across yourself, in person and in fact, having your clip filmed before you redesign your site means it's easier for your web master to incorporate it in.

I don't have a web site

No problem, we offer you 2 solutions. Use your page within BU for an immediate web presence. Your page will contain a clip, your name and contact details as well as around 200 words describing your business. Alternatively, we have teamed up with an amazing web company that specialises in mini-web sites. They're low cost, very effective and have a variety of templates for you to use, just give us a call on 0845 123 3939 and ask us how it works.

But I don't watch video clips, how will this help my business?

Even if you're not used to watching video clips on the web, companies such as You Tube have weaned a whole brand new generation onto video media, it's the way up-to-the-minute marketing is going and attracts hundreds of thousands of people everyday. Marketing with video means you're capturing people who use all kinds of media and widens your network instantly.

I have photos on my web site, don't they do the same job?

No. People still can't see your expressions when you talk, they can't see the passion behind your words, it's much harder to get your personality across in a photo, especially standard mug shots and most of all, potential clients can't see what your eyes are saying when you talk.
Within 15 seconds prospective customers will know if they're buying from you, make sure they know that before they meet you, it'll make working together effortless for everyone.